IF THE EARTH TREATED US
THE WAY WE TREAT THE EARTH
ATTN and the Environmental Defense Fund approached me to come up with a comedic awareness-raising video about climate change. The result, “If The Earth Treated Us The Way We Treat The Earth,” which I wrote and co-directed, ended up garnering over 115 million views on Facebook, becoming one of ATTN’s most viral videos of all time. What’s more, it spawned an entire series of “If ____ treated us the way we treat ____” social commentary videos, which are still being created to this day.