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For as long as IMAX has been around, the conversation around the brand has revolved around one thing above all else: screen size. IMAX sought to change that narrative by finding a more emotional space for the brand to play in.


From that brief, “I Love Movies, IMAX Movies” was born - a campaign which turned the very word IMAX itself into the ultimate affection a superfan could feel toward the movies they love. 

And the centerpiece of the campaign? The first commercial ever to be shot entirely in IMAX... written by me.

IMAX: About
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