WHAT DOES QDOBA STAND FOR?

It's a mystery that's baffled fans for decades. So, for the brand's 20th anniversary, we finally revealed the answer.

Kind of.

 
 
 
 

But we didn't just drop these spots out of the blue. For the week leading up to the launch of the work, we built anticipation with a social hype campaign - ultimately garnering over 36,000 fan acronym submissions.

 
 
 
 

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