#THEIRWORDSNOTOURS

For two decades, QDOBA held undisputed claim to the most beloved queso in the industry.
So when rival Chipotle launched their own queso to broadly negative reviews, we couldn't resist a little trolling.

 

First, we pointed out all of the positive things people were saying about QDOBA's queso... by turning our favorite queso-lover tweets into a shortform ad campaign, targeted toward people who were tweeting about Chipotle.

 
 
 

Then we got a little spicier. We individually responded to every single negative tweet about Chipotle's queso (all 3,000+ of them) with a custom queso reaction gif, and an offer to redeem their bad queso experience with a free meal at QDOBA.

 
 

Queso Study:

 

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