For two decades, QDOBA held undisputed claim to the most beloved queso in the industry.
So when rival Chipotle launched their own queso to broadly negative reviews, we couldn't resist a little trolling.


First, we pointed out all of the positive things people were saying about QDOBA's queso... by turning our favorite queso-lover tweets into a shortform ad campaign, targeted toward people who were tweeting about Chipotle.


Then we got a little spicier. We individually responded to every single negative tweet about Chipotle's queso (all 3,000+ of them) with a custom queso reaction gif, and an offer to redeem their bad queso experience with a free meal at QDOBA.


Queso Study: