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TripAdvisor

TripAdvisor sought a campaign to drive bookings of attractions and hotels through the site, while still being distinctive and ownable to the brand. From that brief, Little Wiser was born, a walking personification of the brand's owl logo. The campaign ended up growing into one of their most successful ever, and is now running in over 12 markets and 8 languages worldwide.

TripAdvisor: About
TripAdvisor
TripAdvisor
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