World Surf League

The World Surf League approached us with a single word: unpredictability. They sought a brand campaign that captured the mortal chaos of surfing that can't be found in any other sport. Considering I studied differential chaos dynamics for four years, I think they came to the right place. Our brand film, "Chaos Theory," ended up winning a One Show Merit Award for film craft, and inspiring surf lovers around the world.

 

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